Lead generation - 7 min. read

How to manage your first B2B lead generation campaign with BiSens

Lead Generation campaigns are no longer a simple game. It’s a team effort that can sometimes make or break companies.

Lots of companies are failing on lead generation campaign due to multiple reasons, like:
• Not developing a strategy from the very beginning
• Sending random things with no purpose
• Have no clear goals in mind
• Not working on better content
• Working hard, but aiming in the dark without a clear audience targeting
• Spamming all over the internet

That is why slowly but surely every business reaches a B2B lead generation campaign has to be managed by a team – internally or externally. Which is where the dilemma comes in.

External team, or in-house?
The truth is that there’s no universal true answer. The choice depends on each particular case. When analyzing what’s best for you, you’ll have to answer a few basic questions:
• Can you maintain an efficient B2B campaign by yourself?
• How much time do you have to manage a Lead Generation campaign?
• Have you given Lead generation campaign an honest effort?

These answers should come in easily. Think about budgets, people management, expertise and time spent. An external team like Marketing Office can jump right into the Lead Generation campaign and start manage your campaign, as they’ve already seen thousands of companies like you and know the best way to start.

A new vision of your brand
Agencies will always have a fresh view. They come with a new perspective and it might be an amazing chance to get new ideas. It will help you expand the vision and opportunities for your own brand by creating new lead generation campaigns that will attract and generate more clients.

Time efficient
Agencies have more knowledge of how to use the right tools to accomplish clear marketing goals, but employees have more knowledge about the company. In terms of time, it’s always more efficient to hire an external agency. Employees training and turnover becomes the organizations’ additional responsibility to keep the lead generation campaign savvy.

What is Bisens?
Bisens is an end-to-end demand generation platform for digital marketers and agencies, we take over all aspects of your demand and leads generation campaigns. From creating the crafty landing pages until delivering the best results. With us, you are in good hands and you can be sure that your company can stay focused and can close more deals.
Our team has a long experience in establishing and managing the overall B2B and B2C database environment, architecture, technical facilities, regular updates and data collection. We acquire, maintain, verify and prepare the best targeted selections during your future campaigns.
That’s a wrap. We hope these pieces of advice will help you decide on what your company needs and what the best choice is to make the lead generation campaigns great.